The Current Lactate Market

Our target market includes professional and casual athletes. The market size can be estimated by calculating the Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM). The Microneedle Patch will have three main revenue streams: E-Commerce, Subscriptions, and Business Partnerships.

Market Size



These metrics consider the number of professional teams, college athletes, and indoor sports facilities in the United States, California, and local Orange County region, respectively. Estimating the number of Microneedle Patches sold per year to the appropriate market yields the TAM, SAM, SOM monetary values. There is a promising market to enhance the workouts of all athletes across the country.

Competitors


Lactate Fitness Trackers

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Continuous lactate fitness trackers utilize a microneedle array to access lactate below the skin. This allows for continuous lactate monitoring, however, the design limits the device to the upper arm and wrist area, which may not reflect accurate lactate levels in working muscles.



Lactate Analyzers

Avatar General lactate analyzers require a blood sample from finger pricking. A single lactate value is displayed upon exposing the test strip to a blood sample, but this can be inconvenient, as the user would need to pause their activities to take this test.



Revenue Model



Customers can purchase the Microneedle Patch online by contacting a member of the team! Additionally, customers can purchase a subscription to receive monthly refills of Microneedle Patches. Partnerships with athletic influencers as well as sports facilities and pharmacies will increase our reach to all interested athletes.